Job Opportunity at Pralena Networking Ltd, Marketing Specialist

Marketing Specialist

Objectives of this Role

Obtain a thorough understanding of our products, internal standards, and differentiators to develop strategies aimed at increasing effective communications and brand awareness

Document process procedures and process flow, recommending any changes to make process more efficient

Analyze qualitative and quantitative data, with special focus on psychographics and buying trend to understand how marketing activity turns into customers

Assist with all internal and external marketing campaigns, producing content and creative for marketing projects and initiatives to enhance lead generation

Analyze existing marketing collateral with a critical eye to Identify and improve current processes when needed

Daily and Monthly Responsibilities

Perform regular site visits, monitoring all on-going projects Perform market research, analysis, and testing using a variety of tools to gain insights and shape marketing strategy

Take part in brainstorming sessions, offering analytical insights to develop and plan creative marketing campaigns that increase brand awareness

Collaborate with team members to optimize marketing automation and lead- nurturing processes through email, content, events, and social channels

Assist in execution of marketing plans to reach target audience through identified channels

Create, maintain, and distribute monthly marketing reports showing achievement of critical metrics regarding lead generation, content creation, website traffic, and other KPIs

Assist marketing manager and team in development and execution of marketing campaigns, including content creation, new product launches, social media, upsell, cross sell, and sales enablement

Skills and Qualifications

Bachelor’s degree in marketing, communications, or related field

Experience with product launches and/or integrated marketing campaigns

Excellent written, communication, and presentation skills

Working knowledge of market research, surveys, and data analytics

Proficiency with Microsoft Office and our content management system (CMS)

Experience planning and leading initiatives

Preferred Qualifications

Track record of managing projects and working with cross-functional teams

Ever worked in Tendering projects

Ever worked with or has a knowledge of E-commerce platforms

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PRALENA NETWORK LTD is a fast-growing ICT Related company that relies heavily on market research and consumer understanding. We’re searching for an experienced marketing specialist to join our expanding marketing team. Our ideal candidate has the ability to translate data and research into actionable marketing plans that inform branding and campaign development. You should feel comfortable working independently with heavy research, and collaborating with consumers and a cross-functional team to ensure powerfully informative insights are collected.

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