.
Interviewer usually asks this question to identify your sales skills and techniques. This Question can tell an interviewer a lot about a candidate, not least how clearly they are able to think and to communicate. They want to know if you are going to learn about their needs regarding the imaginary product, how they use it, what they liked about their last one, etc. It just seemed like a silly question, but you are going to face it in the sales interview. When you are good at answering this question, you have got 90 percent chance to get an offer letter. They don’t want to buy your silly pen, so don’t focus on the products instead focus on what they are looking for. Asking them back is the best strategy.
Remember this four things in advance:
1. how you gather information
2. how you respond to information
3. how you deliver information
4. and how you ask for something (closing)
Note - General Tips:
- Don’t start telling them about features and benefits instead ask them what features and benefits they are looking for.
- Forget the pen. Remember the customer. Don't sell the pen. Sell the solution to a need.
- Asking them questions and paying attention to his background will give you the tools to understand their needs and how to persuade them to buy your product.
- Ask some questions, like “Do you use a pen? How often? " “When was the last time you used a pen?” “What do you usually use a pen for?” “How long have you been looking for the right pen?” “When you use a pen, what qualities of the pen are most important to you? (Price, precision, etc)”.
- Now you can talk about the many things that make the pen the perfect answer to the customer’s personal needs
- If they are using a pen frequently, Assure them they can use it anywhere and everywhere, this is a pen that’s always available at your work because it has plenty of ink so there’s less chance of the pen running dry at a critical moment and it writes even you are in swimming pool . Tell them that the pen is durable for everyday use.
- If they are rarely using the pen or they want to work with it on special occasions, or gifting someone, then assure them that the pen is perfect for those all important moments. It’s a premium product, the right tool for meaningful moments in the company’s history.
- Assure them that the pen is the last one in stock and it comes with their personal promise to refund their money if the pen doesn’t meet their expectations. Offer them Some discount too.
- Hand them back the pen and close the deal
No comments: