Job Opportunity at Mwananchi Communications, Marketing Officer

Marketing Officer  

 Industry : Print /Digital Media  Job Function : Marketing / Communications

 Job Experience Level : Mid Level

 Minimum Years of Experience : 2-3 years working experience

 Minimum Academic Qualification : Bachelor

Job Summary
To design, develop and implement marketing strategies aimed at building the equity of MCL products.

Full Job Description

Develops the MCL’s annual strategic marketing plan and manages its implementation in a timely and cost effective manner

Coordinates all the MCL’s various marketing functions so as to maximize synergies

Develops strong brands, targeting identified market and consumer needs in order to expand the market and increase the MCL’s share of market in the various systems segments

Coordinates the continuous gathering of information and feedback from customers, the trade and market place (through market analyses and market research) to guide tactics and strategy to meet identified needs.

Develops and implements a standard brand communication approach, common to all the Group’s products in the areas of brand image, merchandising, promotional activities

Develops and implements the MCL Sales and Marketing Best practice programmes

Prepares and manages the approved MCL marketing budget.

Any other duties assign by your immediate supervisor.

Deadline: 20/08/2019

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